MAG is the acronym of three women of three generations: Matilde (doughter), Antonella (mother) and Giovanna (grand-mother). Antonella and Matilde are continuing the “dream” that Giovanna started more than 50 years ago in a small shop in the historical centre of Siena. Today mag offers a selection of objects of unique character and meet the taste of a shop. In a world of fast consumption mag gives their costumers an opportunity of slow shopping, which means plenty of time to look, to touch, to smell and to enjoy beauty. Comfort, quality, pleasure and design characterize mag clothes and accessories as for the women every single day must be special. Mag boutique has considered one of the most interesting shop Siena by several guide and magazines.
 
I’m the bayer / owner of a multi brand independent boutique in Siena (Italy). I’m running MAG boutique since 2010 with my daughter Matilde.
We are seriously fond of your beautiful brand.
The store is a place where established fashion, interior and perfumes meet together in a ex- bakery in the middle of the old town. We select everything ourselves. Each object in the “apartment” has passed under our eyes and through accurate choices. Part of some furnishings come from the history of our family, others just find their way to the store. Mag boutique has considered one of the most interesting shop Siena by several guide and magazines.