This Privacy Policy describes how the personal data of users visiting the website www.magboutique.it is processed.

Data Controller

mag boutique
via dei Termini, 49
53100 siena (SI)
P. IVA 01075620524
Email: [email protected]

Types of Data Processed

When browsing the website, technical data and information relating to the use of the website may be processed, including:

  • IP address;
  • date and time of the request;
  • requested page;
  • browser and device type;
  • operating system;
  • technical connection data;
  • statistical information about browsing activity;
  • data voluntarily provided by the user.

Data Voluntarily Provided by Users

When users voluntarily send communications via email, contact forms or other tools available on the website, the personal data necessary to respond to their requests will be processed. Such data may include, for example, first name, last name, email address, telephone number and the content of the communication.

Website Registration and Login

Where registration or login features are available, the data provided by users is processed to enable the creation and management of user accounts and access to restricted features. Users may also be able to log in through external services, such as WordPress.com, where such options are available.

WhatsApp Business

If users choose to contact the editorial team or the Data Controller via WhatsApp, the data shared through this service will be processed exclusively to manage the communication and respond to the request. The use of WhatsApp is also subject to the terms and privacy policy of the relevant service provider.

Website Security and Protection

Cloudflare

The website uses Cloudflare to improve security, prevent attacks, limit automated or malicious traffic and optimize content delivery. As part of these activities, IP addresses, technical information about requests, and data relating to devices and connections may be processed.

Google reCAPTCHA

Google reCAPTCHA may be used in certain sections of the website to distinguish genuine users from automated access and to prevent spam and abuse.

Analytics and Measurement

Google Analytics 4

The website uses Google Analytics 4 to collect statistical information about website usage and understand how users interact with pages and content. The measurement ID used is: . The data collected may include technical information about devices, pages viewed, browsing duration and behavior, traffic sources and events related to website usage.

Jetpack / WordPress.com Stats

The website may use services provided by Jetpack and WordPress.com to obtain aggregated statistics relating to visits and viewed content.

Content from External Platforms

YouTube

The website may embed videos and other content from YouTube. When such content is loaded, certain information may be transmitted to Google. The website may also use the YouTube Data API and YouTube OAuth authentication systems to access and manage content associated with the platform.

Marketing and Meta Pixel

The website uses Meta Pixel, provided by Meta Platforms, to measure interactions with the website and evaluate the effectiveness of activities carried out through Meta services. The activation of Meta Pixel is linked to the preferences expressed by users through the consent management system.

Fonts and External Resources

The website may use graphic and typography resources such as Google Fonts and Font Awesome. Loading resources provided by third parties may involve transmitting the user’s IP address and additional technical information necessary to deliver those resources.

Purposes of Data Processing

Personal data may be processed for the following purposes:

  • ensuring the proper operation and security of the website;
  • providing requested content and services;
  • responding to user communications;
  • managing user accounts and authentication, where applicable;
  • analyzing website usage and performance;
  • preventing fraud, spam and unauthorized access;
  • complying with legal obligations;
  • carrying out measurement and marketing activities, where applicable.

Legal Basis for Processing

Depending on the purpose, personal data may be processed on the basis of the performance of a service requested by the user, compliance with legal obligations, the legitimate interests of the Data Controller in ensuring the security and proper functioning of the website, or the data subject’s consent where required.

Data Retention

Personal data is retained for as long as necessary to fulfill the purposes for which it was collected and, where applicable, for the periods required by relevant legislation. The retention periods for data collected by third-party services may be determined by the respective providers.

Data Disclosure and Transfers

Personal data may be processed by technical service providers involved in the delivery, security, hosting, analytics and operation of the website. Some providers may also process data outside the European Economic Area (EEA), subject to the safeguards required by applicable data protection legislation.

Data Subject Rights

Where provided for by applicable legislation, data subjects may exercise their rights of access, rectification, erasure, restriction of processing, objection and data portability, and may withdraw previously given consent. Requests may be sent to: [email protected] or to the certified email address (PEC): . Data subjects also have the right to lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali).

Cookies

For more information about the use of cookies and similar technologies, please refer to our Cookie Policy.

Changes to This Privacy Policy

This Privacy Policy may be updated periodically to reflect changes in legislation, technology or the services used by the website.

Last updated: ottobre 2026.